Global Channel Marketing Manager (m/f/d)
Mannheim, BW, DE, 68169
Your responsibilities:
- Create, coordinate and deliver channel marketing initiatives, projects and campaigns consistent with brand strategy and strategic goals of the business across the agreed and focus segments e.g. Automotive
- Maintain and promote the FUCHS corporate image and brand positioning through the focus channels
- Collaborate with market segment managers and networks to gather product and channel insights to create messages and relevant content for the different channels
- Prepare, initiate, and maintain channel marketing strategies, which incorporate such things as campaigns, global templates, content for Web Page, Trade Shows, PR, etc.
- Assist in the development and the co-ordination of the channel advertising/brand campaign and management of media buyers and communication suppliers
- Ensure the latest approved marketing material is communicated throughout the organisation
- Recommend participation of FUCHS at relevant functions/events consistent with increasing company profile and positioning in the identified market segment
- Ability to monitor external factors that affect the business and adopt and apply new ideas to respond to changes is essential
Qualifications we are looking for:
- Completed Master’s Degree with a focus on marketing, communication or similar
- Experience in Channel Marketing, Sales Marketing or similar either at regional, or global level, ideally in the Automotive sector
- Experience in marketing of products or services that require explanation
- Experience in project management and working with suppliers and agencies
- Excellent understanding of the full marketing mix and sound digital media knowledge
- Strategic thinker able to identify long-term opportunities and trends
- Strong analytical skills and the ability to analyse and act on reporting data
- Outstanding communication and interpersonal skills with proven ability to work cross-functionally, ideally in matrix / networked organizations
- Fluent in English, German is a plus
These are your benefits:
- An interesting working environment in a dynamic, worldwide operating company
- A secure future perspective and a good work-life balance as well as individual further education opportunities and training
- A very good working atmosphere with flat hierarchies
- Opportunities to participate in various health and fitness activities, such as health days, sports groups and cooperation with fitness studios
Please note: The recruitment process will be handled in Englisch. Therefore, your application can only be considered when uploaded in English.
Do you have any questions? Kathrin Fricke (kathrin.fricke@fuchs.com) will be more than happy to answer them!